There are two different versions of both single and double quotes (and of dashes). When switching between a word processor and html (or a DTP package) the system sometimes gets confused over which one you want (one version the quotes are vertical and in the other they curve towards what is being quoted). Just go back and edit the underlying html file in a text editor.

This is a Word issue not a Bravenet one. As a magazine editor I get exactly the same problem pasting copy into my DTP software.