As noted in the email you got when you registered as a Bravenet member:
"Most of our services use special code that must be added to your webpages using a method called Copy and Paste. Paste the code in html mode, and not text mode, or the raw code may appear on your pages instead of being used as code. The steps required for this vary from one editing program to the next. Be sure you are using the right steps for your program."