I remember buying one of these sets. I think the price I paid was approximately $100. I recall sellng the set at a meet in Buffalo in 1993 for $125. I would guestimate the fair market value to be somewhere near $150. I do not know the number of sets produced. Is there a collecting community for P&G items like Coke. I know that the Athearn Coke Christmas pieces enjoyed a remarkable price increase, as they were hard to get out of production.